Why Cinecam?

In 2021, the evolution of cinematic cameras in broadcasting entered a new era. More and more sports leagues and broadcast service companies began integrating cinema-style cameras into their production workflows. The cinematic look quickly caught the attention of traditional TV audiences, leading to a gradual shift in broadcast aesthetics. Even major cinema camera manufacturers like RED and ARRI ALEXA started developing systems and solutions specifically for live broadcasting and continue to expand in that direction.

Compact cameras like the Sony FX3 and FX6, known for having the best autofocus systems on the market, combined with a wide range of lens options, have become ideal choices for cine-style broadcasting.

In sports, cinecam is most commonly used for crowd shots, team arrivals and presentations, award or celebration moments, and other high-impact visuals. But their capabilities go far beyond that.

They can also be used to capture a variety of moments, with playback through EVS systems – even at 200 fps in HD.

Unlike box zoom lenses, cinecams deliver an immersive, participatory view – from intense action to behind-the-scenes moments.

With constant wide apertures (paired with high-quality variable ND filters), cinematic depth of field can be achieved in both bright daylight environments and extremely dark scenes where traditional broadcast cameras struggle.

When mounted on modern gimbals like the DJI RS series, they enable creative shots from low and high angles, or even 360° 3D roll effects – all while staying fully broadcast-ready.

The possibilities are vast and limited only by the creativity of director and cinecam operator.